*** MONDAY, OCTOBER 10th ***

UPDATE: Erick Schonfeld, Chief Editor of TechCrunch confirmed to interview Eric Ries on stage.

Erick Schonfeld is the Editor of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children.

He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving media property. When TechCrunch founder Michael Arrington left in 2011, Schonfeld became Editor.

Prior to TechCrunch, he was Editor-at-Large for Business 2.0 magazine, where he wrote feature stories and ran their main blog, Next Net, which had nearly 50,000 RSS subscribers. He also launched an online video series with CNN/Money and hosted regular panels of industry luminaries.

Brought to you by: Berkley Center for Entrepreneurship, Tech@NYU, Lean Startup Machine, NYC Lean Startup Meetup

Co-sponsors: EEG, EEX, Gallatin Business Club, NetImpact

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Come see Eric Ries discuss the recent release of "The Lean Startup: How Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses," which has debuted at #2 on the New York Times bestseller list.

***Copies of The Lean Startup will be available for sale.

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Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. 

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. 

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.